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What action does marking a lead in progress help convey to the planner?

  1. It indicates that the proposal is ready

  2. It shows that the lead is being actively managed

  3. It confirms the venue's availability

  4. It guarantees a proposal submission

The correct answer is: It shows that the lead is being actively managed

Marking a lead as "in progress" clearly communicates to the planner that the lead is currently receiving attention and management. This designation signifies that work is being done to move the lead forward, whether it involves discussions, negotiations, or any other necessary steps to advance the planning process. It helps establish a sense of momentum and assures the planner that their interest and needs are being addressed actively. This status is different from indicating that a proposal is ready or guaranteeing a submission, as those would imply that the process has reached a later stage. Also, marking a lead as in progress does not confirm the venue's availability, as that is a separate consideration typically researched independently. Therefore, marking a lead in progress illustrates active engagement with the potential opportunity, which is crucial for effective event planning and management.