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What is the main purpose of the SocialWall feature in Cvent?

  1. To provide event location details

  2. To capture and stream social media posts

  3. To manage attendee registrations

  4. To track event payments

The correct answer is: To capture and stream social media posts

The primary function of the SocialWall feature in Cvent is to capture and stream social media posts. This tool enhances engagement during events by aggregating posts from various social media platforms in real time, allowing attendees to see updates, photos, and comments shared by others at the event. This interactive component helps create a vibrant atmosphere where participants feel connected, encourages participation both online and offline, and fosters community among attendees. This feature is particularly beneficial for events that aim to amplify their social media presence and encourage more interactions among guests. The other functionalities mentioned, such as providing event location details, managing attendee registrations, and tracking event payments, are important aspects of event planning and management but do not represent the specific aim of the SocialWall feature. These other options focus on logistical and operational elements of event management rather than the social engagement aspect that SocialWall emphasizes.